Luxury, on and off the court.
SOFIA SPASKOVA
CASE STUDY
CHALLENGE
As Sofia Spaskova prepared to expand into the U.S., the brand needed a visual language that could translate its Argentine craftsmanship and racquet-sport roots into a more contemporary luxury world.
SOLUTION
We developed a cohesive visual direction across commercial and editorial photography, positioning the bags as luxury objects designed to live beyond the court.
RESULT
A visual system that brought Sofia Spaskova's luxury positioning to life across the brand ecosystem — creating a consistent, unmistakable world from e-commerce, social and future campaigns.
MATCH POINT TO MARTINI
A self-initiated campaign concept by Storias Co.
​Her match is only one part of her day.
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She’s the same woman getting ready, stepping onto the court and meeting friends for drinks afterward. Inspired by the rituals and social culture surrounding the U.S. Open, Match Point to Martini brings those moments together in one Sofia Spaskova universe.
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The bag moves with her through it all — from match point to martini. One woman. One bag. One universe.
