UNWELL: Hydration for the Modern Meltdown is a visual case study that reimagines wellness through a surreal, emotional lens. Inspired by the purity of a water bag carrying a live specimen, the campaign positions UNWELL not just as a functional drink, but as a bottled state of being — pristine, dreamlike, and almost alive. Each image explores a different female persona, turning hydration into a layered narrative of identity, emotion, and aesthetic clarity. This project blurs the line between satire and sincerity, capturing the kind of wellness that exists somewhere between science, beauty, and breakdown.